รายงานการวิจัย ปี 2561

314 Atkin. & Charles K. 1973. Anticipated Communication and Mass Media InformationSeeking. New York: Free Press. Chaplin, J. P. 1968. Dictionary of Psychology . New York: Reaquin Book. _______. 1985. Dictionary of Psychology . New York: Laurel. Clark, J. J. 1957. Outline of Local Government of the United Kingdom. London: Sir Issac Pitman and Son, Ltd. Donabedian, A. 1980. Explorations in Quality Assessment and Monitoring: Vol. I. The Definition of Quality and Approaches to Its Assessment. Ann Arbor, MI: Health Administration Press. Garrison, K. C., & Magoon, R. 1972. Educational Psychology. Ohio: Charles E. Morrill Publishing Century-crofts. Gronroos, G. T. 1990. Service Management and Marketing. Massachusetts: LexingtonBooks. Kotler, P. 2010. Marketing management (The Millennium ed.) . New Jersey: Prentice-Hall. Klapper, J. T. 1960. The Effects of Coomunication . New York: Free Press. Mccullough, J.S. 1983. Management in the Public Service: The Best for Effective Performance. New York: McGraw-Hill Book. Millet, J. D. 1954. Management in the Public Service. New York: McGraw-Hill Book Company, Inc. Morse, N. C. 1958. Satisfacion in the White Collar Job. Ann Arbor: University of Michigan. Schiffman; & Kanuk. 2000. Customer Behavior – Psychology Aspects . New Jersey: Prentice-Hall.